Banks beware: e-commerce to double by 2035

A new report by Tietoevry Banking and Celent predicts European online payments will double over the next ten years to exceed $1 trillion.

Toms Jansons / October 07, 2025
See full report here

This growth will be driven by the expansion of existing payment types like debit cards and digital wallets – as well as increasing Account-to-Account (A2A) volumes, a topic we cover elsewhere.

Alongside debit cards and wallets, new financing and credit options will emerge alongside existing options such as credit cards and BNPL, further boosting online volumes. Our report projects growth in new kinds of point-of-sale financing from banks, offered to consumers at online checkout. One example of this kind of service is the offer of credit for A2A transactions, an entirely new product currently in development. 

Rapid growth in digital payments driven by new payment types and credit options

Rapid growth in digital payments driven by new payment types and credit options

The final driver is consumer familiarity and convenience. As consumers grow more comfortable with online payment and it becomes faster and more convenient, they will shop more online. According to the European Central Bank, online shopping as a share of all consumer spending volume hit 21% last year. By value, online transactions made up more than a third (36%) of all consumer spending, up from 28% in 2022.

 
How banks could respond


There are some clear conclusions for banks from the report “A Future of European Payments”. Most obviously, the trend towards higher online transaction volumes is only set to increase, especially if a-commerce agents begin to be used by consumers to shop on their behalf, a scenario which seems increasingly likely over the next decade.

Banks will want to ensure their payments platforms are able to cope with at least double the volumes they are seeing today, and that they can continue to deliver an outstanding user experience while managing higher volumes.

The ability to maintain service uptime 24/7/365 will also be key, alongside handling a wide range of transaction types – not just payment methods and rails, but high volumes of low value transactions as consumers go online for everything from subscriptions to low-value everyday items.

Faced with a wide variety of transaction types, banks will seek to maintain complete transaction and data security, a trend which implies a greater focus on financial crime prevention across all aspects of payments. 

Finally, banks can expect the future to be more volatile and unpredictable, with transaction volumes that cycle through greater peaks and troughs. This makes the use of modern, cloud-native platforms that are ready to scale more important than ever. 

For more on the future of European payments, download the report.

The future of European payments

We have partnered with leading research and advisory firm Celent to understand the changing payments and cards landscape in more detail and deliver a first look at the European retail payments landscape in 2035.

Get the report
Toms Jansons
Strategic product manager

Toms Jansons currently holds the position of strategic product manager and has over 15 years experience in card and payment product development.

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