Card as a wearable: practical insights for banks and fintechs

Tietoevry Banking and Tapeeze Webinar

25.11.2025 / Online

Card as a wearable: practical insights for banks and fintechs

 

Join us for an insightful session exploring how physical payment cards can become a powerful marketing and engagement tool in the digital age.

This webinar is tailored for banks and fintechs looking to elevate their card offerings and customer experience.

Agenda

13:00 – 13:05
Welcome & Introduction
13:05 – 13:25
The Power of Card Personalization

Explore how personalized physical cards can drive brand loyalty, customer engagement, and differentiation in a crowded market.

 

13:25 – 13:55
Elevating the card experience

Tapeeze representative will showcase how our solutions empower banks and fintechs to deliver standout card programs.

 

13:55 – 14:00
Q&A

Get your questions answered by our experts in real time. You can also send your questions ahead of time to tapio.vailahti@tietoevry.com.

Speakers

Tapio Vailahti
Head of Innovation, Card Personalization, Tietoevry Banking

Filippa Adolfsson
Chief Marketing Officer, Tapeeze

Mikael Kesha
Chief Commercial Officer, Tapeeze

Tapio Vailahti

Physical cards are more than payment instruments; they are the marketing platform that shapes loyalty and brand perception.

Tapio Vailahti

Contact us

Helga Grinsteine

Senior Marketing Manager

Speakers

Tapio Vailahti

Head of Innovation, Card Personalization, Tietoevry Banking

Filippa Adolfsson

Chief Marketing Officer, Tapeeze

Mikael Kesha

Chief Commercial Officer, Tapeeze

Date and place

25.11.2025

Card Personalization

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